As a business owner and leader, I often hear my team expressing how overwhelmed and drained they feel in their jobs and personal lives. I committed to discovering WHY this is the case, and I believe I figured it out. We all have the same amount of time in a…

Have you thought about building brand equity? What exactly is brand equity? Business equity is the value of your assets after deducting your business’s liabilities, and it’s the byproduct of assets minus liabilities. BRAND equity is a marketing term that describes a brand’s value.So, what is brand equity in marketing…

It has been a little while since I’ve blogged about positivity. I tend to use positivity in my posts, but it hasn’t been the direct focus. I started to write this a while back, and I’ve been meaning to come back to it. …

I recently talked to a client, and we talked about how scary the world is right now. I noticed something about the direction the call was going. I saw the presence of the scarcity mindset. A scarcity mindset is a way of thinking that tends to focus on the lack…

Are you in sales? Who are you are looking to sell to, and do you have a niche market? Most people think selling is easy, but I’ll bet most of these people have never been in sales. In today’s world, so many salespeople think they can skip over particular “old…

As a business owner, I know the importance of a competent sales team. But I also know that despite having a rockstar sales team, it also takes having a real plan with the process. No one needs to work harder when a process can streamline daily tasks, make life easier, and save. So what do I mean when I say “process,” you might be asking yourself. A process in sales is a plan with actionable steps that your team can use (and should use!) to make a sale or convert a lead to a customer. Simple right? When you add this type…

Quick story time with Aaron Bouren. Some people- especially my wife, might describe me as a technology junkie. I spend a lot of time in front of my laptop hosting Zoom meetings, and I am on my phone all day. I have social media a website, and I blog regularly. In the car, we have satellite…

For 2022 we are driving home to our team that for all of us to dominate 2022, we must OWN our calendar and be masters at managing our calendar and allowing it to dictate our day and not be reactive and wonder where the day, week, month and even year…

Did you know Americans spent $789.4 billion on Christmas last year? That’s a lot of gifts, treats, traveling, personalized stockings, food, and more! Christmas can be the most expensive season of the year. It can also lead to credit problems if you aren’t careful. …