Dealing with Failure: How to Bounce Back Stronger

Aaron Bouren
3 min readAug 12, 2024

--

Let’s face it, folks: failure sucks. It’s that gut-wrenching, ego-shattering, “why did I ever think I could do this?” kind of feeling. But guess what? Every successful entrepreneur has a closet full of skeletons-failures that nearly broke them. And yet, here they are, on top of their game. So, buckle up, because we’re diving into the messy, glorious world of failure and how to turn those setbacks into comebacks.

The Tale of Two Failures

1. The Not-So-Magic Beans

Once upon a time, Jack sold magic beans and climbed a beanstalk to a land of giants. But in the entrepreneurial world, our “Jack” could be someone like Sara Blakely, the founder of Spanx. Before she became a billionaire, she was selling fax machines door-to-door. After countless rejections and a string of business ideas that flopped (including a failed attempt at a mosquito net business), she stumbled upon the idea of footless pantyhose.

The lesson? Sometimes, you have to climb a few wrong beanstalks before you find the giant’s castle. Each failure taught Sara something valuable, leading her to a billion-dollar idea.

2. The Unbearable Lightness of Being Broke

Then there’s Elon Musk, who decided to take the money from his first big success (PayPal) and pour it into not one, but three highly risky ventures: Tesla, SpaceX, and SolarCity. At one point, all three were on the brink of failure, and Musk himself was broke. Fast forward to today, and he’s sending cars into space for fun.

The takeaway? Failure is a part of the game, but so is resilience. Musk faced failure head-on and used it as a stepping stone to redefine industries.

The Art of Bouncing Back

1. Embrace the Suck

The first step to bouncing back is embracing the suck. Feel the pain, acknowledge the failure, and then let it go. It’s like ripping off a Band-Aid-painful but necessary.

2. Analyze, Don’t Agonize

Instead of beating yourself up, analyze what went wrong. Was it a lack of market research? Poor timing? Not enough funding? Treat your failure as a case study, dissecting it to understand the missteps.

3. Pivot Like a Pro

Once you’ve analyzed your failure, it’s time to pivot. This doesn’t mean abandoning your dream but rather tweaking your approach. Remember how Instagram started as Burbn, a check-in app? The founders noticed users loved the photo-sharing feature, so they pivoted-and the rest is history.

4. Surround Yourself with a Tribe

No one can bounce back alone. Surround yourself with a tribe of mentors, peers, and supporters who can offer advice, share their experiences, and lift you when you’re down. Even superheroes have sidekicks, right?

5. Keep the Humor Alive

Humor is a great coping mechanism. It’s what separates the resilient from the wrecked. If you can laugh at your failures, you can strip them of their power to control you. Remember, it’s just another plot twist in your entrepreneurial saga.

Real Talk: My Own Spectacular Flops

Yes, even I, the master of entrepreneurial engagement, have my fair share of flops. Like the time I invested in a “revolutionary” gadget that turned out to be a dud. Or when I launched a product line that no one bought. Each failure felt like a punch to the gut, but they taught me invaluable lessons about market needs, timing, and perseverance.

Conclusion: The Silver Lining

Failure is not the end; it’s a bend in the road. It’s a detour that can lead to uncharted, but often more rewarding, paths. So, the next time you face a setback, remember that failure is just success in progress. Dust yourself off, learn the lessons, pivot like a pro, and laugh at the absurdity of it all.

Because, my friends, in the grand story of entrepreneurship, the plot twists make the victories even sweeter.

Keep pushing forward, and remember-every failure is just a stepping stone to your next big success.

Stay strong, stay resilient, and keep laughing.

Originally published at https://aaronbouren.com on August 12, 2024.

--

--

Aaron Bouren

Aaron Bouren, CEO of Bouren Ventures, is an entrepreneur, public speaker, sales trainer, and marketing expert. Learn more at aaronbouren.com