Stop Focusing On The Home Run

At CBDHE (my company) we always talk about base hits. If you always put people on first base, the score adds up because someone is always coming to home plate. Doubles, triples, home runs, and grand slams are exciting and happen, but you usually can’t control those, but you can control base hits. It’s all about the fundamentals. Get up to bat, swing, and get on first base.

So how do you set up the right strategy for yourself? Aim for the base hits (and even bunts!). Sure, you will reap a smaller reward initially and earn less money initially. Still, I guarantee many of these base hits will be repeat customers and even more significant sales in the future. Being a lover of taking risks, I can empathize with you if you prefer to take a considerable risk in hopes of the home run. But I’m not saying to stop making home runs completely. I’m just suggesting you try to change the way you think about your strategy. Base hits buy you the time to find your home runs. Your inner desire for the home run will balance with your logical low-risk base hits, and you will find that it creates an optimal setting for you to thrive in your business. How much time do you spend trying to achieve the home run versus how much time you spend working on base hits? Being too safe can also be harmful because you, in essence, eliminate the opportunity for the home run, but when you have a mixture of the two, you’ll see the balance only propels you further than if you worked on home runs alone. Balance is your secret weapon. You’ll be unstoppable!

The biggest key to everything I’m saying is, put yourself out there and SWING!

Originally published at https://aaronbouren.com on December 13, 2021.

--

--

Aaron Bouren, CEO of Bouren Ventures, is an entrepreneur, public speaker, sales trainer, and marketing expert. Learn more at aaronbouren.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aaron Bouren

Aaron Bouren, CEO of Bouren Ventures, is an entrepreneur, public speaker, sales trainer, and marketing expert. Learn more at aaronbouren.com