The Power of Sales: Understanding How Everyone is a Salesperson in Every Aspect of Life

Aaron Bouren
4 min readFeb 13, 2023

As human beings, we are all natural salespeople. Whether we realize it or not, every day we are persuading, convincing, and negotiating in order to get what we want. From the moment we wake up in the morning until we go to sleep at night, we are constantly selling ourselves, our ideas, and our products and services. And yet, for many of us, the thought of “sales” brings to mind images of sleazy used car dealers or pushy door-to-door salesmen. But the truth is, sales is not just for those in traditional sales roles. In fact, sales is a fundamental part of our everyday lives and it is essential for success in any area of life.

Let’s start by defining what we mean by “sales.” At its core, sales is the act of persuading or convincing someone to make a purchase or take a specific action. And while this may sound simple enough, the process of sales is actually quite complex and multifaceted. It involves understanding your audience, identifying their needs, and effectively communicating the value of your products or services. But it’s not just about selling physical products or services; it’s also about selling yourself, your ideas, and your vision.

Think about it. In our personal lives, we are always “selling” ourselves to potential partners. We highlight our positive attributes and show how they align with the other person’s values and interests. We negotiate and compromise in order to build a relationship that works for both parties. And in our professional lives, we are constantly “selling” our ideas and talents to our managers and colleagues in order to advance in our careers. We negotiate for promotions, raises, and new opportunities. We “sell” our vision and our plan for a project to our team members in order to get buy-in and support.

And it’s not just about selling to others; it’s also about selling to ourselves. Every time we make a change in our lives, whether it’s starting a new fitness plan, switching to a plant-based diet, or taking up a new hobby, we are “selling” ourselves on the idea of making that change. We convince ourselves that it’s the right thing to do and that we are capable of making it happen.

So, as you can see, sales is not just for those in traditional sales roles. It’s a fundamental part of our everyday lives and it is essential for success in any area of life. But in order to be successful at sales, we need to be good at it. And that’s where the idea of honing our sales skills comes in.

Sales skills are essential for success in all areas of life. They include communication, negotiation, and the ability to build rapport and trust. And while some people may be naturally inclined to be better at sales than others, the good news is that these skills can be learned and developed over time.

Here are a few tips and strategies for improving your sales skills:

Understand your audience: Before you can effectively sell anything, you need to understand who you are selling to. What are their needs, wants, and pain points? What are their values and interests? The more you understand your audience, the better you will be able to tailor your message and communicate the value of your products or services.

Identify their needs: Once you understand your audience, you need to identify their specific needs. What problem are they trying to solve? What do they need in order to be successful? By identifying their needs, you can tailor your message and communicate how your products or services can help them solve their problem.

Communicate the value: This is perhaps the most important aspect of sales. You need to be able to clearly and effectively communicate the value of your products or services to your audience. This means highlighting the benefits and addressing any potential objections they may have. It’s also important to be able to adapt your communication style to suit your audience, whether it’s through face-to-face conversations, email, or social media.

Build rapport and trust: Building trust is essential in sales. This means being honest and transparent, as well as being able to connect with your audience on a personal level. It’s also important to be able to listen actively and respond effectively to their needs and concerns.

Practice active listening: Active listening is a key sales skill. This means paying attention to what your audience is saying, asking follow-up questions, and being able to respond effectively. By actively listening, you can gain a deeper understanding of their needs and tailor your message accordingly.

In conclusion, sales is an essential skill that plays a crucial role in every aspect of life. Whether we realize it or not, we are all salespeople, and we need to focus on improving our sales skills in order to be more successful in our personal and professional lives. By understanding our audience, identifying their needs, communicating the value of our products or services, building rapport and trust, and practicing active listening, we can hone our sales skills and achieve our goals.

Originally published at on February 13, 2023.



Aaron Bouren

Aaron Bouren, CEO of Bouren Ventures, is an entrepreneur, public speaker, sales trainer, and marketing expert. Learn more at